How marketing decision-makers can finally regain control
Essen, March 10, 2025 – Data is the gold of the digital world – but how can you effectively mine this treasure? This question is the focus of a special interactive workshop organized by the digital agency communicode in collaboration with the Federal Association for Industrial Communication (bvik). An inspiring afternoon filled with knowledge, discussion, and valuable insights awaits marketing professionals from the industrial sector.
Valuable knowledge – Presented in a practical and engaging way
Decentralized data sources, complex system landscapes, and the growing pressure to offer innovative digital services pose major challenges for B2B marketing. Consultants Michael Ochtrop and Mischa Wolfframm will take participants on an exciting journey through the world of corporate data – with practical insights, entertaining anecdotes, and a touch of provocation. After all, what often lies beneath the surface is not a treasure trove of data but a chaotic jumble – it’s high time to bring order to the chaos and make valuable information usable!
Inspiring best practices
How do successful companies manage to use their data efficiently? Turck’s success story provides concrete answers! Stefan Höser offers participants valuable insights into successful strategies that not only inspire but can also be implemented directly within their own companies.
Interactive, creative, thinking outside the box!
This workshop is more than just an informational session: Participants work in groups to develop creative solutions to real-world challenges. By taking on different roles, new perspectives emerge – entrenched ways of thinking are broken down, and the path is paved for innovative decisions.
Connecting, exchanging ideas, and a relaxed conclusion
Networking thrives on honest conversations and a pleasant atmosphere. After an intensive afternoon, participants will wrap up the day with refreshing drinks and snacks – a perfect opportunity to make connections and explore new ideas in greater depth.
Register now and be part of a special experience! This event is aimed at professionals and executives in the fields of marketing, communications, and digital transformation. If you don’t want to miss out on the chance to gain new insights and make valuable connections, be sure to register soon!
About bvik The Bundesverband Industrie Kommunikation e. V. (bvik) is the leading network for B2B marketing in Germany and is committed to the professionalization and further development of industrial communications.
