Webinar: E-Invoicing, DPP & more – How to get your online store ready for 2027

- 12/10/2026 - 12/10/2026
- 10:00 AM – 10:30 AM
- Online Event
What you’ll take away
- Clarity on Deadlines and Obligations: What’s changing, when, and for which product categories.
- Relevance Check: Which requirements actually apply to your product lineup and processes.
- Product Data as the Common Denominator: Why all three topics ultimately boil down to data issues.
E-invoicing, digital product passports, digital instructions: Each topic on its own sounds like a mandatory task. Together, Pia Marie Mannel and Mischa Wolfframm show where many B2B stores are falling short: with product data that’s scattered, incomplete, or can only be maintained manually.
This is precisely where the opportunity lies. Those who structure their data properly now will not only meet the new requirements – they’ll also benefit from better product pages, streamlined processes, and a system landscape that scales with future requirements. communicode combines Shopware expertise with years of experience in PIM, DAM, and system integration to show you how these elements come together.
Here’s what you can expect:
- An overview of deadlines and requirements: What’s in store for B2B stores in 2027.
- E-invoicing in Shopware: What XRechnung and ZUGFeRD mean for ERP integration and the invoicing process, and where typical pitfalls lie.
- The Digital Product Passport explained clearly: What data is required, who must provide it, and how the DPP can be implemented in Shopware 6.
- Implementing digital instructions correctly: What is permitted, when paper is still required, and how to properly link documents to the product.
- Product Data as the Common Denominator: The roles PIM, DAM, and system integration play in this process.
- Live Q&A: Ask your questions directly to our Shopware and product data experts.
Who is this webinar for?
For decision-makers who want to get their B2B store ready for 2027:
- E-commerce and Digital: Heads, managers, and digital product owners responsible for the store and roadmap.
- Product Management and Product Data: Teams that maintain master data, media, and documents.
- Marketing and Communications: Professionals who coordinate external communications regarding the new requirements.
- IT, ERP, and Finance: Professionals responsible for the system landscape, interfaces, and invoicing processes.
- Executive Management: Decision-makers who want to assess the effort and priorities early on.
Thursday, December 10, 2026 | 10:00–10:30 a.m. | Free | Live via Microsoft Teams
In 30 minutes, you’ll learn about the requirements your B2B store will face in 2027 and how high-quality product data can help you do more than just meet compliance standards.
Starting January 1, 2027, many companies will be required to issue e-invoices. Use the last few weeks of the year to prepare.

Pia Marie Mannel, communicode GmbH
As a Shopware Application Consultant at communicode, Pia Marie Mannel advises companies on configuring and further developing their Shopware stores. Her focus is on leveraging the features of Shopware 6 in a way that is understandable to customers and manageable for teams in their day-to-day work. In doing so, she combines practical knowledge gained from real-world client projects with a clear understanding of what store operators truly need.