Live webinar with CELUM & Emporix

Thanks to AI, the right campaign asset can be found in seconds. In many companies, however, that’s when the tedious part begins: Can it actually be used in the intended market, channel, and time frame? Who approves its use? How does the asset get into the distribution pipeline? And how can the original state be reliably restored once the campaign ends?

From Asset to Execution

Through a live showcase, communicode, CELUM, and Emporix demonstrate how Agentic Commerce Execution can integrate these steps - which have often been separate - into a seamless value stream. The entire process takes into account the product and campaign context as well as versions, usage rights, approval status, and other governance requirements.

The AI agent supports the entire process - from selecting and reviewing an asset to human approval, which remains a deliberate part of the workflow. This reduces manual hand-offs and time-consuming coordination without relinquishing control to the AI. Marketing and Category Management can flexibly adjust rules without having to launch a separate IT project or a new release cycle every time.

The process is illustrated using the “Asset-to-Shop” value stream as an example. The principle can also be applied to websites, marketplaces, social media, and other channels.

Here’s what to expect:

To kick things off, Mischa Wolfframm from communicode will provide insight into current practices: Why does it often take so long after an asset search before content can actually be delivered? Afterward, Reinhard Eisl from CELUM will explain what AI agents need to do their jobs effectively. The focus is on reliable content and the right contextual information - so that assets can not only be found quickly but also used safely. Sebastian Lauk of Emporix then explores the commerce perspective: How do verified assets make their way into the store, and how can content and commerce be seamlessly integrated?

You’ll finally get to see exactly how this collaboration works in action during the joint live showcase. Using the “Asset-to-Shop” process as an example, Mischa Wolfframm will walk you through the entire workflow - from asset selection to review and human approval, all the way to delivery. At the end, there will be time for your questions and to exchange ideas with the experts.

What You’ll Take Away:

• An understanding of where your content processes lose time and where unnecessary coordination occurs
• You’ll learn what information assets need so that AI agents can reliably select and use them
• You’ll receive specific criteria for evaluating which steps can be automated, where human approvals remain necessary, and whether a value stream approach is a good fit for your organization
• Concrete guidelines for your first agentic use case

Who is this webinar for?

This webinar is intended for decision-makers who want to streamline content, product, and commerce processes and integrate AI into existing processes, particularly:

• IT and digital decision-makers responsible for DAM, PIM, or commerce
• Marketing managers and heads of marketing at B2B companies, in industry, and in manufacturing
• E-commerce managers and digital product owners
• Existing customers of communicode, CELUM, and Emporix who want to meaningfully expand their existing solutions and integrate them more closely with one another

06.10.2026 | 10:00 to 11:00 am | free of charge

See firsthand how AI agents connect content and commerce processes - from selecting the right asset to secure approval and display in the store.

👉 Secure your spot now in the webinar with communicode, CELUM, and Emporix.