Agents at (Data-)Work – Agentic Readiness im B2B-Umfeld
AI agents promise to intelligently connect systems, automatically process data, and replace manual processes. But in practice, many projects fail not because of the AI itself, but because of the data behind it. This data is often inconsistent, incomplete, and cannot be used across systems.
At our ThinkChange event – in collaboration with CELUM – you’ll learn what companies really need to use AI agents effectively: structured, clean data that works across system boundaries. Because Agentic Readiness doesn’t start with the agent, but with your data foundation.
Expect real-world customer case studies, insightful keynote presentations, and an interactive workshop where you can actively contribute your own questions and use cases. We’ll show you what the path to Agentic Readiness actually looks like: practical, honest, and with real hands-on experience.
Those who feed AI agents the right data today will gain a real competitive advantage tomorrow. We’re here to help you achieve that.
- 7/9/2026 - 7/9/2026
- 1:00 PM – 7:00 PM
- communicode
- Wittekindstr. 1a, 45131 Essen
Why should you attend?
Because AI is no longer just a topic for the future in the B2B sector – it’s an operational reality. Many companies are currently at the point where pilot projects are set to move into implementation. And this is precisely where it becomes clear who is truly ready. This event will provide you with concrete guidance, honest insights, and the opportunity to ask your own questions.
Here’s what you’ll take away:
- clarity on what AI readiness means for your company and where you stand today
- a realistic view of the role of data quality as the foundation for AI agents
- practical examples from marketing, service, and operations
- Peer-to-Peer exchange with experts and peers
- initial concrete approaches you can build upon
Who is this event for?
The event is aimed at decision-makers and innovators in the B2B sector who not only want to understand AI but also want to put it to practical use:
- heads of E-Commerce, Digital & IT
- product Owners for PIM, DAM & Commerce Platforms
- project Managers and Service Managers responsible for data-driven processes
- anyone who already has specific questions and no longer wants to hear generic answers
Agenda
1:00 PM – Arrival and Networking: Check-in, coffee bar, casual start
1:30 PM – Opening & Keynote: What does “Agentic Readiness” mean, and why does data determine it?, Mischa Wolfframm, communicode
AI agents can take over processes, prepare decisions, and enable systems to communicate with each other. But how far is your company really from leveraging this?
1:45 PM – Keynote: Agent Commerce: The world is not enough. Which “Q-Gadgets” are currently saving the B2B commerce world?, Alexandra Vetrovsky-Brychta, CELUM
Digital commerce is undergoing massive change because customers are shifting their search behavior – from keyword search to results-based search. Alexandra Vetrovsky-Brychta, Chief Growth Officer at CELUM, will discuss what it takes to be part of those results and how to manage your digital presence for agents.
2:30 PM – Practical Session: Current real-world examples, the current state of affairs, where do we stand?
3:30 PM – Break & Networking
4:00 PM – Interactive Workshop: Obstacles & success factors in AI projects, Michael Ochtrop & Mischa Wolfframm, communicode
Using a selected creative method, we’ll provide participants with a simple tool for identifying risks and opportunities.
Starting at 5:15 PM – Wrap-up & Outlook, followed by: Get-together with light refreshments.
Mischa Wolfframm, communicode GmbH
Mischa helps companies streamline their commerce and process landscapes in a digital and efficient manner. His focus is on scalable solutions that significantly improve sales, logistics, and fulfillment processes. Previously, Mischa gained international experience, including at Triumph in Japan. When he’s not working on digital process chains, he speaks about B2B commerce strategies, automation, and pragmatic solutions that really work in everyday business.
Alexandra Vetrovsky-Brychta, CELUM GmbH
Alexandra is responsible for CELUM’s expansion and growth. Previously, she served as Business Director at onlyfy by XING, where she was in charge of the Select&Manage solution unit of the talent acquisition platform onlyfy. Alexandra brings extensive expertise in SaaS business models and their successful development and marketing. Holistic go-to-market strategies and data-driven scaling were also central to this top executive’s work in her previous leadership roles at Forum Verlag, Herold, Purpur Media, and Bisnode/Dun & Bradstreet...Alexandra has also been volunteering in the data-driven communications industry for many years, and has served as president of the Austrian Direct Marketing Association since March 2021. After all, data is the foundation of digital solutions, and digitalization is the driving force behind our daily work.
