Our recipe for success? Our focus is on your customers

Happy customers are loyal customers, who buy again and recommend. Individual approach, new services and innovative technology satisfy modern people’s hunger for a positive experience. Our aim is to connect people and markets sensibly – building digital bridges.

[en] competences – header

We meet the dynamic nature of digital markets with agile methods and our expertise from 14 years of corporate success. Based on an understanding for your business and your customers, we develop solutions for your main topics:

Agile software development – fast to robustly tested software

Our software engineering in all its components, from consulting to conception to implementation and operation, always has one goal: the continuous delivery of tested software that supports the value creation of our customers.
Agile approach in combination with Continuous Delivery ensures fast functioning software increments as well as the implementation of short-term adjustments. So that your project quickly gets first results.

Software engineering has always been an important part of communicode. This can already be seen in the high proportion of developers. And our experience with various industries and technologies as well as our curiosity for innovation are correspondingly large. All of this flows into our projects.

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The high school of brand communication: cross and omni-channel

A uniform, positive brand experience is both key component and crucial success factor in cross-channel and even more in omni-channel commerce. Besides a successful sale, in particular experiences, which your customers make at touchpoints with your brand and your products, are key. Prime examples are Click & Collect scenarios or the integration of social media and instant messaging services.

To make this possible, your systems for the various channels must access a joint database (customer data, product information, stock levels). Displaying offers in real-time is the final expansion stage of omni-channel communication and enables you to create lively interaction with your customers.

eCommerce – more than just an online shop

The sales channel eCommerce undoubtedly has great potential. Last year, German online sales alone increased by 12.5%. Ideal conditions for developing new markets abroad.

Whether B2C or B2B – use your shop to sharpen your brand by communicating valuable information on products, how they are manufactured as well as on services in connection with purchase and use. Convincing shopping experiences strengthen customer loyalty and increase your sales.

As an eBusiness service provider from the very start, you benefit from our knowledge of digital markets, user experience und technology.

PIM – Digital corporate values in key position

To be in control of information on products, markets and customers is an art. Your customer has made his or her purchase decision to 60 % already when searching the internet. Based on relevant product information and market-specific features such as prices, delivery times and additional service, you are able to positively influence this decision.

We know how to develop concepts for all processes and data models relating to collaboration and upgrading product data in omni-channel business. This is the foundation for successfully finding the required information. However, if your objective is digital processes and their automation, we will sooner or later also talk technology. What has previously been more or less purely an IT project develops its special charm as a marketing instrument.

Web content with system – Are WCMS systems still necsessary?

Whether business content, marketing content, or a hybrid of both. Whatever strategy applies, a Content Management System allows you to present your brand in a customer-oriented and market-specific manner. It enables the collaborative creation of content at a central point, thereby promoting uniform brand communication. The simple integration of complex data, rich media and dynamic contents assists the editor and reduces the time required for publishing online offers, product launches and marketing campaigns in all markets and languages. As a communication hub, WCMS systems help to turn contents and data from different sources into compelling experiences and to display them efficiently on the various digital channels.

Based on our competency from 14 years of project know-how we advise you which strategy perfectly matches your requirements!

Think change: digital change is a matter of great importance and utmost priority!

Technical innovation, digital networking and an efficient infrastructure are the driving forces of digital transformation – fertile ground for creative business models, which satisfy modern people’s hunger for a positive experience, strengthen your brands and boost sales. At the same time, digital change raises the savings potential across the entire supply chain.

This requires management to rethink; the company rearranges its processes and responsibilities beyond classic departmental boundaries:

Marketing and IT are increasingly growing together; business units such as online shop and store cooperate to develop and achieve their corporate goals.

We help to recognise and to design business potentials. Independent of whether your solution is strategically or technically motivated.

Whether strategic thinking, creativity or technical competence, our services, developed in and provided by agile, cross-functional teams become your digital solutions.

Data is the raw material!

We establish solutions, which provide information on past, present and even future interests expected by your customers. Based on a 360° view on the user, personalised marketing actions are even possible in real-time: emotional shopping experiences turn your customers into brand ambassadors.

  • SEO/SEA/marketplace optimisation, display advertising
  • Web and shop analysis/web tracking strategy
  • Mobile marketing, multichannel/cross-channel up to omni-channel
  • Marketing automation, content strategies and management
  • Master Data Management and Product Information Management
  • Customer journey, Customer Relationship Management
  • Social media integration
  • Conversion tuning and shop optimisation, sales and lead funnel, web and shop analysis
  • Microsites/campaign and landing pages, email marketing

More about this topic:

SAP Hybris Marketing Suite

The geeks and creative among us love special tasks and technical challenges.

We develop software and interfaces at the highest level. Thereby, industrial standards and best practices are our yardstick. We regularly have our skills reviewed and certified in all disciplines. The results are performant solutions and measurable successes.

  • Agile software development and continuous integration for flexible and high-quality software
  • Continuous delivery in virtualised system environments, as Docker container or Cloud
  • Microservices, IoT platform or highly integrative overall solutions
  • Automated testing (unit test, integration, user acceptance and frontend tests) and code quality based on SQALE
  • Integration of existing IT systems, individual interface development and best-of-breed approach instead of all-in-one

We place great emphasis on consulting

It is the foundation of cooperation and an integral part of our projects. Our solution architects provide impulses for new markets and technologies. To realise your business idea, they give strategic and economic advice and translate requirements into use cases ready for development. The format we supply will exactly meet your requirements: from management summary to complete concept.

Strategic consulting for:

  • Roadmap/Change management
  • eCommerce, cross & omni-channel
  • Customer experience
  • Internationalisation
  • System architecture, integration
  • Marketing automation, big data

Concepts for:

  • Data models, interfaces, processes
  • System evaluation
  • Conversion rate optimizing
  • Customer journey map

Safeguarding the use and operating the eBusiness Solution is your highest priority.

System architecture, user processes and the requirements of different hosting providers flow into our agile operating concept. Standardised and automated deployment processes and release management enable a quick and reliable reaction to special situations.

Operations

  • Consultation system architecture
  • Conception, implementation and operation of hosting solutions
  • Managed hosting at communicode
  • Cloud managed services
  • Application and server management
  • Monitoring and reporting

Service management

  • Software maintenance
  • Individual Service Level Agreements (SLA), 24/7
  • Helpdesk

We have a heart for the user and put him at the centre of activities – because it pays off.

To ensure that your brand becomes an experience, we design communication and commerce solutions with remarkable brand and user experience for the omni-channel age. We are passionately creative and experienced in applying technologies and standards.

  • Analysis
  • Personas and user journeys, information architecture
  • Wireframing and prototyping, usability testing
  • Visual design and creative services
  • Interaction and motion design
  • Conversion and attention driven design
  • Mobile and responsive web design
  • Frontend Development

Our focus is on open dialogues and transparency!

A project is only successful when on completion your business objectives have been realised. Sensibility, transparency and open communication are all playing an important role. For us, to jointly react to changes at the crucial moment is as much a matter of course as is adhering to agreements.

That is why we always rely on experienced project managers, who ensure that the jointly agreed targets are achieved! Our methods are agile project management (Scrum, Kanban) and Prince2. Always tailored to your requirements and circumstances.

We focus on Green:

  • Project controlling
  • Escalation management
  • Preparation of forecasts and status reports
  • Risk management
  • Schedule organisation
  • Moderation

White knight!

  • Project audit/Review
  • Cost-benefit analysis
  • Crisis management
  • Change Management

Software development at enterprise level is part of our everyday life. Our experience and the support of market leading system partners and technologies enable us to realise your objectives – qualified and certified.

[en] Ansprechpartner Michael Wolfframm
Let’s talk about it!

Your personal contact is:
Michael Wolfframm | Head of Business Solutions
+49 201 841881113
Make an appointment

mwolfframm@communicode.de
Michael Wolfframm at XING