The corporate group Stadtwerke Schwerte (SWS) consolidates
Stadtwerke Schwerte is pursuing the goal of providing their customers, apart from the supply of electricity, gas and heat, also with modern and sustainable all-inclusive services across energy, telecommunication and leisure facilities. At the top of their agenda is the commitment to give their customers a better overview of existing contracts, individual and better offers of their Stadtwerke Schwerte (SWS) as well as to provide information on events such as failures or planned maintenance work in the supply area. Together with con|energy ag, energy industry consultants, the digital strategy of the corporate group has been realigned.
Those responsible for marketing and sales have recognised that they will only be able to achieve their targets, if they upgrade their IT landscape for targeted marketing campaigns and increased automation. Based on its full-service portfolio and its iterative, agile way of working, the Essen-based digital agency communicode AG, since recently cooperation partner of con|energy, was able to convince Stadtwerke as regards concept and realisation. A pilot project was implemented along the digital strategy, which not only provides the largest business value with a sensible budget for the Group, but which could be realised within a reasonable timescale.