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Carl Roth – Next Level eCommerce

Carl Roth – Next Level eCommerce

Carl Roth is a provider of chemicals and labware for the B2B market. The company looks back on a 135-year history, in which to this day competent consulting and service form the foundation of the company’s success. Way back, in 1899 Carl Roth sent the first mail order catalogue to his customers. Being one of the first, the company presented its entire product portfolio as online catalogue via infuniq with order functions on the internet.

In March 2014, the company asked communicode to modernise the system architecture and to implement new shop technology. In over 10 years, the complexity of data, also due to branch-specific, legally required information and certificates on the internet have increased substantially. Based on a product concept catalogue and agile principles, we have added and individually adjusted the B2B Accelerator of SAP Hybris.

  • Relaunch based on the B2B Accelerator of SAP Hybris Commerce
  • Integration in the existing process chains (ERP, PIM)
  • market-specific presentation of portfolios and languages in the online shop
  • Fully managed hosting of the app by communicode
  • individual customer support “SLA by Call”

As a service-oriented company, Carl Roth is now able to present the special features applying to the purchase of chemicals and labware, in a safe, comfortable, completely digital and integrated manner. Digital marketing and personalisation are the next steps – increasing sales and new customer segments are the objective.

Please visit the infuniq-Website for more information about the infuniq PIM-Solution and agile Product Information Management.