Customer expectations are changing rapidly: customers want consistent, complete, and appealing product presentations at all times – whether in B2B or B2C. They gather information online, compare offers, and expect product presentations that are accessible, consistent, and rich in information at all times. Those who fail to deliver will lose out. Product information is a central component of the digital customer experience and crucial for purchasing decisions.
brand customer experience
pim
pim selection
strategy
strategy transformation