When it comes to personal customer meetings, traditional field sales and distribution remain a key success factor in many companies. However, with the increasing digitization of B2B, customers and buyers now expect immediate, cross-device access to relevant product information at any time.
A digital product catalog or a self-service portal in B2B meets this demand and at the same time reduces the workload for the sales department. Nevertheless, many sales employees are initially skeptical about such solutions.
customer experience
digital transformation
change management
process optimization
e-commerce
strategy transformation
commerce performance
brand customer experience