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Director Marketing

We are committed to connecting people and markets in a meaningful way. We provide you with robust concepts for automated business processes, customer experience, digital marketing and scalable system architectures. Together with you, we define the success factors for strategies and projects. With the help of user-friendly applications and interfaces, we support your digitization initiatives and the associated improvements for your company. 

At communicode, we cultivate the diversity of our people and clients. More than 100 digitalists who like to share their knowledge and have a common goal: Your best solution!

communicode AG Arbeitsplatz mit verschiedenen Rechnern

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creative - agile - digital  👍

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Wir treten an, um Menschen und Märkte sinnvoll zu verbinden. Sie erhalten von uns belastbare Konzepte für automatisierte Business-Prozesse, Customer Experience, Digital Marketing sowie skalierbare Systemarchitekturen. Gemeinsam mit Ihnen definieren wir die Erfolgsfaktoren für Strategien und Projekte. Mithilfe von benutzerfreundlichen Applikationen und Schnittstellen unterstützen wir Ihre Initiativen zur Digitalisierung und die damit verbundenen Verbesserungen für Ihr Unternehmen. 

Hierbei fördern moderne Arbeitsweisen die rasche Entwicklung von Prototypen, um Ideen auf Erfolg zu prüfen (Proof of Value) und anschließend produktiv zu nutzen. Diese individuellen Lösungen bilden digitale Brücken, die Menschen unternehmensweit vernetzen und Geschäftsprozesse entlang der Wertschöpfungskette optimieren. 

Wir bei communicode pflegen die Verschiedenheit unserer Leute und Kunden. Mehr als 100 Digitalisten, die gerne ihr Wissen teilen und ein gemeinsames Ziel haben: Ihre beste Lösung!

kreativ – agil – digital ✌️

Leben und arbeiten für eine vernetzte Welt

Live and work for a networked world

Here we bring together our knowledge of software development, e-commerce, omnichannel and digital marketing. We also keep you up to date on the latest trends and insights from our departments. 

Blog

Evonik Industries AG

What was needed was a service provider who was convincing both conceptually and strategically as well as technologically. As one of the largest digital agencies in the Essen area, communicode was able to prevail against the competition in the pitch. The focus of the new project is the product launch of MEDOX® on the German market.

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Scandinavian superfood MEDOX conquers the German market

Grohe AG

Quality, technology, design and sustainability: these are the fundamental values of GROHE. Not only in the high-quality products from the world-renowned sanitary fittings manufacturer, but also in its digital strategy. 

Frau im Badezimmerambiente mit Produkten von Grohe

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GROHE - product information in flux  

Moroder Scheideanstalt GmbH

Standardised and automated provisioning processes and release management.We warmly welcome Moroder Scheideanstalt GmbH to communiversum. Together we are realising the relaunch of the e-commerce site based on Shopware.

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The digital step into a bright future

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Carl Roth GmbH & Co. KG

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Hörmann KG Sales Company

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Hans Turck GmbH & Co. KG

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Martin Braun KG

Digitization is an opportunity for entrepreneurs to redesign working environments and improve what they offer. We'll find answers to the question of where to start and where to go. As a full-service digital agency for e-commerce and business transformation, we turn ideas into successful communication and omnichannel solutions for digital markets.

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building digital bridges

Digitalisierung ist eine Chance für Unternehmer, Arbeitswelten neu zu gestalten und ihr Angebot zu verbessern. Als Agentur für E-Commerce und Business Transformation machen wir aus Ideen interaktive und vernetzte Lösungen für digitale Märkte. Seit 2003 unterstützen wir unsere Kunden dabei, digital erfolgreicher zu werden. Stellen wir uns gemeinsam der Frage, wo Sie am besten anfangen bzw. weitermachen.

Account Management

##communicode AG and Contentserv start long-term partnership

**Contentserv Swiss GmbH and communicode AG from Essen are entering into a long-term partnership to deliver sustainable solutions along the information supply chain in demanding and complex product information management projects.**

Successful product information management, or PIM for short, plays a key role in the digital transformation of companies in industry and commerce. It requires both a flexible and scalable PIM system and a service provider that knows its customers' value chains and understands the processes into which such a system needs to be integrated. With Contentserv as a solution provider and communicode AG as a service provider, two partners come together who have a common understanding of successful customer projects.

communicode AG chose Contentserv as a partner because the company's expertise goes beyond the disciplines of e-commerce, PIM and DAM. With the help of Contentserv, an optimal customer experience can be created along the entire customer journey. This provides the ideal basis for strategic and technological cooperation on an equal footing. In Contentserv, the full-service digital agency communicode has found a solution provider that understands excellent data modeling and the playout of data across all desired channels.

###Cooperation with perspective

In the area of product information management, Contentserv and communicode are building on a long-term cooperation. The intelligent and targeted use of product information across all sales channels also means the strategic use of all available resources for the company's success. Up-to-date product information makes a significant contribution to successful product presentation if it is made available to all users via the right channel. A PIM system takes on these tasks and optimizes entire process chains in multi- and omnichannel marketing.

**The beginning of the partnership between Contentserv and communicode is characterized by the first joint PIM project. Both companies are looking forward to this and all future successful projects that they will implement together.**

In its press release, communicode AG reports on the new, long-term partnership with Contentserv Swiss GmbH.

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##communicode AG und Contentserv beginnen langfristige Partnerschaft

**Die Contentserv Swiss GmbH und die communicode AG aus Essen gehen eine langfristige Partnerschaft ein, die in anspruchsvollen und komplexen Projekten im Bereich Produktinformationsmanagement nachhaltige Lösungen entlang der Information Supply Chain liefern soll.**

Erfolgreiches Produktinformationsmanagement, kurz PIM, spielt mit Blick auf die digitale Transformation von Unternehmen in Industrie und Handel eine wesentliche Rolle. Es erfordert sowohl ein flexibles und skalierbares PIM-System als auch einen Dienstleister, der die Wertschöpfungsketten seiner Kunden kennt und die Prozesse versteht, in die ein solches System integriert werden muss. Mit Contentserv als Lösungsanbieter und der communicode AG als Dienstleister finden zwei Partner zusammen, die ein gemeinsames Verständnis für erfolgreiche Kundenprojekte mitbringen.

Die communicode AG entschied sich für Contentserv als Partner, weil die Kompetenzen des Unternehmens über die Disziplinen E-Commerce, PIM und DAM hinausgehen. Entlang der gesamten Customer Journey kann mit Hilfe von Contentserv eine optimale Customer Experience geschaffen werden. Das liefert die ideale Grundlage für eine strategische und technologische Kooperation auf Augenhöhe. Die Full-Service-Digitalagentur communicode hat in Contentserv einen Lösungsanbieter gefunden, der sich auf exzellente Datenmodellierung sowie die Ausspielung der Daten über alle gewünschten Kanäle versteht.

###Zusammenarbeit mit Perspektive

Im Bereich Produktinformationsmanagement bauen Contentserv und communicode auf eine langfristige Zusammenarbeit. Der intelligente und zielgerichtete Einsatz von Produktinformationen über alle Vertriebskanäle hinweg bedeutet gleichzeitig die strategische Nutzung aller verfügbaren Ressourcen für den Unternehmenserfolg. Aktuelle Produktinformationen leisten einen wesentlichen Beitrag zur erfolgreichen Produktpräsentation, wenn sie allen Anwendern über den richtigen Kanal zur Verfügung gestellt werden. Ein PIM-System übernimmt diese Aufgaben und optimiert in der Multi- und Omnichannel-Vermarktung ganze Prozessketten.

**Den Beginn der Partnerschaft zwischen Contentserv und communicode zeichnet das erste gemeinsames PIM-Projekt aus. So freuen sich beide Unternehmen auf dieses und alle zukünftigen, erfolgreichen Projekte, die sie gemeinsam umsetzen werden.**

Die communicode AG berichtet in ihrer Pressemitteilung über die neue, langfristige Partnerschaft mit der Contentserv Swiss GmbH.

Synergie für Next-Level-PIM

Creating an exceptional product experience with Contentserv

With its software solutions, Contentserv Swiss GmbH supports manufacturers, brands and retailers in offering a contextualized and convincing product experience that inspires their customers, shortens the time between product planning and product delivery and increases sales. More than 300 employees in Germany, India, Portugal and ten other offices in Europe, the USA and Asia are responsible for creating successful product experiences for over 300 client companies. Through optimized product content in words and images, Contentserv helps with the efficient use of all relevant data for successful product sales.

Contentserv

Synergy for next-level product information management

**When the Strategy Summit B2B E-Commerce & E-Business starts in Berlin on 15th and 16th November, communicode as a partner of project networks GmbH and experienced service provider for digital transformation will also actively participate in the event. The professional exchange and intensive networking will again make the Strategy Summit indispensable for its participants.**

Today more than ever, B2B business faces increasing expectations when it comes to flexibility, scalability and customer proximity. If you want to meet and, in the best case, exceed the needs of your customer and partner companies alike, you need a technological infrastructure that goes beyond the basics and takes a close look at and optimizes individual processes and their links along the value chain. With an optimized customer journey, not only is an excellent first impression made, but the actual goal on the economic side is also achieved all the more efficiently. The customer journey can be broken down into smaller stages and processes. These can then be optimized separately, but must also be considered in the overall context of the sales process in order to offer customers the desired shopping experience.

The strategy summit in November will once again focus on a practical exchange between decision-makers, experts, and enthusiasts in the digital industry to discuss trends and best practices together and to bring new impetus to their own companies.

##Optimized Customer Journey through understanding processes

communicode AG is active as a full service digital agency in the Ruhr area and dedicates its activities to digital transformation and the integration of new systems and processes into existing infrastructures in e-commerce and e-business. One of the most important factors for the success of the projects is the understanding of the business model of the client companies as well as their ways of working. At communicode, there is no blueprint for implementations. Rather, the consultants consider the entire infrastructure and develop an optimized version of the Customer Journey together with the clients. The understanding of individual business processes and digital process chains is what makes communicode AG so successful. Technological limits only play a subordinate role in this respect due to individual development services.

At the strategy summit, communicode's consultants will be available to all interested visitors as discussion partners and to discuss individual projects. The event will take place at the Mövenpick Hotel Berlin and will once again offer space for discussions and a convivial get-together. Registration for the Strategy Summit can be made via the following link:

<a href="https://www.project-networks.com/events/strategiegipfel-b2b-e-commerce-e-business/registration/" target="_blank" rel="nofollow, ">https://www.project-networks.com/events/strategiegipfel-b2b-e-commerce-e-business/registration/</a>


At the strategy summit of project networks GmbH in Berlin, decision makers of the digital industry will once again have the opportunity to exchange professional ideas. communicode AG will again participate in the conference as a partner.

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**Wenn am 15. und 16. November der Strategiegipfel B2B E-Commerce & E-Business in Berlin startet, wird auch communicode als Partner der project networks GmbH und erfahrener Dienstleister für digitale Transformation aktiv an der Veranstaltung teilnehmen. Der fachliche Austausch und intensives Networking machen den Strategiegipfel auch in diesem Jahr für seine Teilnehmer unverzichtbar.**


Das B2B-Business sieht sich heute mehr denn je steigenden Erwartungen ausgesetzt, wenn es um Flexibilität, Skalierbarkeit und Kundennähe geht. Wer die Bedürfnisse seiner Kunden- und Partnerunternehmen gleichermaßen erfüllen und im besten Fall übertreffen möchte, benötigt eine technologische Infrastruktur, die über die Basis hinausgeht und einzelne Prozesse und ihre Verknüpfungen entlang der Wertschöpfungskette genau betrachten und optimieren. Mit einer optimierten Customer Journey gelingt so nicht nur ein ausgezeichneter erster Eindruck, sondern auch das eigentliche Ziel auf wirtschaftlicher Seite wird umso effizienter erreicht. So lässt sich die Customer Journey in kleinere Etappen und Prozesse aufteilen. Diese lassen sich im Anschluss separat optimieren, müssen aber auch im Gesamtkontext des Verkaufsprozesses betrachtet werden, um den Kunden das gewünschte Einkaufserlebnis zu bieten.

Auf dem Strategiegipfel im November geht es in erster Linie wieder um den praxisnahen Austausch zwischen Entscheidern, Experten und Enthusiasten der Digitalbranche, um gemeinsam Trends und Best Practices zu erörtern und neue Impulse ins eigene Unternehmen tragen zu können.

##Optimierte Customer Journey durch Verstehensprozesse

Die communicode AG ist als Full-Service-Digitalagentur im Ruhrgebiet aktiv und widmet ihr Wirken der digitalen Transformation und der Integration neuer Systeme und Prozesse in bestehende Infrastrukturen im E-Commerce und E-Business. Einer der wichtigsten Faktoren für den Erfolg der Projekte ist das Verständnis für das Business-Modell der Kundenunternehmen sowie ihrer Arbeitsweisen. Eine Blaupause für Implementierungen gibt es bei communicode nicht. Vielmehr betrachten die Consultants die gesamte Infrastruktur und erarbeiten gemeinsam mit Kunden eine optimierte Version der Customer Journey. Das Verständnis für individuelle Geschäftsprozesse und digitale Prozessketten macht den Erfolg der communicode AG aus. Technologische Grenzen spielen durch individuelle Entwicklungsleistungen hierbei nur eine untergeordnete Rolle.

Beim Strategiegipfel stehen die Consultants von communicode allen interessierten Besuchern als Gesprächspartner und zur Besprechung individueller Projekte zur Verfügung. Die Veranstaltung findet im Mövenpick Hotel Berlin statt und bietet erneut Raum für Diskussionen und ein geselliges Miteinander. Die Anmeldung zum Strategiegipfel kann unter folgendem Link vorgenommen werden: 

<a href="https://www.project-networks.com/events/strategiegipfel-b2b-e-commerce-e-business/registration/" target="_blank" rel="nofollow, ">https://www.project-networks.com/events/strategiegipfel-b2b-e-commerce-e-business/registration/</a>


Beim Strategiegipfel der project networks GmbH in Berlin bietet sich für Entscheider der Digitalbranche wieder die Gelegenheit zum fachlichen Austausch. Die communicode AG wird als Partner wieder an der Konferenz teilnehmen.

project networks 2023: Mit communicode zum optimierten Verkaufsprozess

project networks 2023: With communicode to an optimized sales process

DMEXCO will take place again in Cologne on September 20th and 21st, 2023, bringing industry leaders, marketing professionals, technology experts and decision-makers together again in one place. communicode AG is represented in Hall 8.1 at Stand WA-303 at DMEXCO.

The event has been a popular platform for professional exchange, intensive business networking and innovative impulses for sustainable digital business for years. As an expert for B2B business and product communication, communicode AG is part of the World of Agencies and is making its own contribution to the supporting program of the event as part of a BVDW guided tour.

## High demands on B2B purchasing processes and product communication

In B2B business, customers now expect the same services along the customer journey that are also intended for B2C customers. This is not so easy because there are different target groups, three-tier sales and organizational requirements. In B2B, the buyer is not automatically the decision-maker, and product communication sometimes has to follow other requirements.

In order for qualified leads to come about in B2B business as well, it is necessary to break down the silo mentality of various departments in the company. The individual departments usually pursue their own goals and also use technologies that work in isolation. Data exchange in this heterogeneous system landscape is made more difficult and the different priorities can cause conflicts, which makes the common goal - B2B lead generation - all the more difficult. Innovative change management is required here in order to bring together the work and efficiency of the corporate divisions.

communicode AG actively supports companies in developing and moderating cross-departmental processes in order to achieve better cooperation between departments. The common corporate goal thus moves back to the center of all efforts, using modern IT solutions. These take into account the interests of all departments and create synergies where previously processes were in competition with each other.

## Lecture as part of a BVDW guided tour: communicode promotes customer-oriented B2B brand strategies

Those who register at DMEXCO for the BVDW's Guided Tour on the subject of "Customer Journey" can also follow a keynote speech by the experts from communicode, in which the full-service digital agency shares its knowledge of excellent customer journeys in B2B. A special focus is on the different requirements of the customer journey in B2B and B2C business and the resulting different approaches to the optimized purchase process.

The special demands on the B2B sales process are reflected in all points of the customer journey and require extensive examination and coordination between all company departments involved. This is the only way to create customer-oriented marketing strategies in B2B that lead to long-term and successful customer relationships. After the lecture, the visitors have the opportunity to put their questions directly to the experts from communicode and to start a conversation with them.

A deep understanding of the needs of their B2B customers helps companies to develop individual solutions, generate long-term business relationships and thus expand success in B2B business. communicode AG combines conceptual consulting services with the practical implementation of digital brand strategies, taking into account all relevant aspects along the customer journey.



communicode AG with a focus on product communication and efficient data exchange

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Am 20. und 21. September 2023 findet in Köln erneut die DMEXCO statt und bringt Branchenführer, Marketingprofis, Technologieexperten und Entscheider wieder an einem Ort zusammen. Die communicode AG ist in Halle 8.1 am Stand WA-303 auf der DMEXCO vertreten.

Das Event ist seit Jahren eine beliebte Plattform für fachlichen Austausch, intensives Business-Networking und innovative Impulse für nachhaltiges Digital Business. Die communicode AG ist als Experte für B2B Business und Produktkommunikation in der World of Agencies und liefert im Rahmen einer Guided Tour des BVDW einen eigenen Beitrag zum Rahmenprogramm der Veranstaltung.

## Hohe Ansprüche an B2B Kaufprozesse und Produktkommunikation

Im B2B Business erwarten Kunden mittlerweile die gleichen Services entlang der Customer Journey, die auch Kunden im B2C zugedacht werden. Das ist nicht so einfach, weil es unterschiedliche Zielgruppen, dreistufigen Vertrieb und organisatorische Anforderungen gibt. So ist der Käufer im B2B nicht automatisch der Entscheider und die Produktkommunikation muss teils anderen Ansprüchen folgen. 

Damit auch im B2B Business qualifizierte Leads zustande kommen, ist es notwendig, das Silodenken verschiedener Abteilungen im Unternehmen aufzulösen. Die einzelnen Abteilungen verfolgen meist eigene Ziele und nutzen dafür auch isoliert arbeitende Technologien. Der Datenaustausch in dieser heterogenen Systemlandschaft wird erschwert und die unterschiedlichen Prioritäten können Konflikte verursachen, was das gemeinsame Ziel – die B2B Leadgenerierung – umso schwieriger gestaltet. Hier ist innovatives Change Management gefragt, um das Wirken und die Effizienz der Unternehmensbereiche zusammenzuführen.

Die communicode AG unterstützt Unternehmen aktiv, abteilungsübergreifende Prozesse zu entwickeln und zu moderieren, um eine bessere Zusammenarbeit der Abteilungen zu erreichen. Das gemeinsame Unternehmensziel rückt so wieder ins Zentrum aller Bemühungen, unter Einsatz moderner IT-Lösungen. Diese berücksichtigen die Interessen aller Abteilungen und schaffen Synergien, wo zuvor noch Prozesse miteinander in Konkurrenz standen.

## Vortrag im Rahmen einer Guided Tour des BVDW: communicode wirbt für kundenorientierte B2B Markenstrategien

Wer sich auf der DMEXCO für die Guided Tour des BVDW zum Thema „Customer Journey“ anmeldet, darf ebenfalls einem Impulsvortrag der Experten von communicode folgen, in dem die Full-Service-Digitalagentur ihr Wissen zu exzellenten Customer Journeys im B2B teilt. Ein besonderer Fokus liegt auf den unterschiedlichen Anforderungen an die Customer Journey im B2B und B2C Business und den daraus entstehenden, unterschiedlichen Herangehensweisen zum optimierten Kaufprozess.

Die besonderen Ansprüche an den B2B Verkaufsprozess spiegeln sich in allen Punkten der Customer Journey wider und erfordern eine umfangreiche Prüfung und Abstimmung zwischen allen beteiligten Unternehmensbereichen. Nur so entstehen kundenorientierte Marketingstrategien im B2B, die zu einer langfristigen und erfolgreichen Kundenbeziehung führen. Nach dem Vortrag haben die Besucher die Möglichkeit, ihre Fragen direkt an die Experten von communicode zu richten und mit ihnen ins Gespräch zu gehen.

Ein tiefes Verständnis der Bedürfnisse ihrer B2B Kunden hilft Unternehmen dabei, individuelle Lösungen zu entwickeln, langfristige Geschäftsbeziehungen zu generieren und damit den Erfolg im B2B Business auszubauen. Die communicode AG verbindet konzeptionelle Beratungsleistungen mit praktischer Umsetzung digitaler Markenstrategien unter Berücksichtigung aller relevanten Aspekte entlang der Customer Journey.


communicode AG mit Fokus auf Produktkommunikation und effizienten Datenaustausch.

DMEXCO 2023: Hin zur idealen Customer Journey im B2B

DMEXCO 2023: Towards the ideal customer journey in B2B

Andreas Greif

Shopware 6.6 was <a href="https://www.shopware.com/de/news/major-release-shopware-6-6/" target="_blank" rel="nofollow, ">recently</a> released and brings numerous improvements under the hood. It is a very technical release, which on the one hand cuts out old habits, but on the other hand offers new possibilities. One of these features is equally interesting and has been the subject of much <a href="https://github.com/shopware/shopware/discussions/3310):" target="_blank" rel="nofollow, ">discussion</a> in the developer community. Your JavaScript plugins can now be loaded as required.

Previously (and by previously I mean that this was already the case in Shopware 5), all JavaScript plugins that Shopware (but also the installed extensions) came with were compressed into a bundle, which was then loaded across all pages of the store. This causes several problems from a performance perspective: 

- The bundle can sometimes be very large, an empty Shopware 6.5 already comes with almost 600 KB. Fully equipped with extensions, it can easily add up to 1-2 MB.

- Not every JavaScript plugin needs to be available on every page.

- There is no distinction between mobile and desktop.

**The new approach offers several advantages:**
Firstly, JavaScript plug-ins are only loaded when the DOM requests it

The second advantage is that the plugin data is loaded asynchronously. They therefore do not block the structure of the website. This is now also an important metric for performance measurement tools such as <a href="https://developer.chrome.com/docs/lighthouse/performance/performance-scoring?hl=de)." target="_blank" rel="nofollow, ">Google Lighthouse</a>.

Sidenote:_ The approach results in a minimal overhead if you compare the pure file size of all asynchronous requests with that of the bundle. However, the advantages gained outweigh this enormously.

##Registering a JavaScript plugin
Shopware has a so-called <a href="https://developer.shopware.com/docs/guides/plugins/plugins/storefront/add-custom-javascript.html" target="_blank" rel="nofollow, ">PluginManager</a>, which can be used to register your plugins. To take advantage of the new registration approach, you should link it to an element from your DOM. This also marks the main scope of your plugin. Typically, this is implemented in Shopware using data attributes. Your template then has a dedicated attribute on an HTML tag of your choice - for example <div data-load-me-if-needed-only="true"></div>. 

**Hint:** All selectors work, which means you are free to choose your mounting point. However, we recommend that you follow the Shopware 6 coding conventions.

The complete template file in our example would look like this:

[pluginroot/src/Ressources/view/storefront/page/content/index.html.twig]

```
{% sw_extends '@Storefront/storefront/page/content/index.html.twig' %}

{% block base_main_inner %}
    {{ parent() }}

    <div data-load-me-if-needed-only="true"></div>
{% endblock %}
```
Once you have prepared this, the plugin is registered in main.js (this is still your entry point for writing your plugin):

[pluginroot/src/Ressources/app/storefront/src/main.js]

```
window.PluginManager.register('AsyncTest', () => import('./plugin/async-test.plugin'), '[data-load-me-if-needed-only="true"]');
```

This call hides the two components that are connected to each other: The selector '[data-load-me-if-needed-only="true"]', which corresponds to the attribute in the template, and the path './plugin/async-test.plugin', which contains your actual plugin logic. This logic is loaded asynchronously in your storefront as required.

[pluginroot/src/Ressources/app/storefront/src/plugin/async-test.plugin.js]

```
import Plugin from 'src/plugin-system/plugin.class';

export default class AsyncTestPlugin extends Plugin {
    init() {
        // eure Plugin-Logik sowie weitere Methoden
    }
}
```

##The performance advantages
As delivered, your JavaScript plugin consists of several files: The entry point, which corresponds to the content of your main.js. This should not contain more than plugin registrations or overrides. Then each of your JavaScript plugins gets another file if you register the plugins as described above. These files are only loaded when the DOM needs them.
In this small example, only a few KB are saved, but your extensions usually contain significantly more complexity. It also adds up, depending on the degree of customization of your store.

**In your storefront you will only find this call to your entry point:**

```
<script type="text/javascript" src="http://mystore.url/theme/140d3e1034b4bae36039a6a20638664b/js/js-async-test/js-async-test.js?1712670563" defer></script>
```

The 'defer' attribute is important here, which tells the browser that the script file should be loaded in parallel and executed later (after the document has been parsed). This functionality is natively available on all common browsers.

###Conclusion:
This change has been long awaited and solves many performance issues of your storefront. It doesn't take much work to convert your JavaScript plugins and your store will be noticeably faster. The pure feature set of version 6.6 is inconspicuous on the outside, but a lot has happened under the hood, which definitely makes the update worthwhile!

With the update to version 6.6, Shopware also delivers improved performance in the storefront, as our article shows.

Mit dem Update auf die Version 6.6 liefert Shopware auch eine verbesserte Performance in der Storefront, wie unser Artikel zeigt.

Mehr Performance in eurer Storefront durch Shopware 6.6

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More performance in your storefront with Shopware 6.6

Philipp Reichardt

In the world of B2B sales, representatives of large companies are facing an increasing challenge: their customers expect not only customized solutions, but also a precise presentation of the benefits and options that best meet their needs. Sales staff are faced with the challenge of preparing a wealth of product information and materials in such a way that they are tailored to the specific needs of their customers. This - often still manual - work takes time and is prone to errors.

###An obstacle to sales success

Information overload can lead to confusion both in traditional sales conversations and on digital platforms such as customer portals. Customers easily lose track and need more time to find relevant information. In the fast-paced world of B2B business, seconds lost can make the difference between a deal won or lost.

###Potential sales opportunities go untapped

Every missed opportunity to highlight the features and benefits of a product or service can lead to lost business. Customers who don't feel understood or adequately supported will instead turn to those companies that can clearly identify and meet their needs.

##A customized content supply chain

There are many reasons why it is so difficult to put together the right sales documents, and they differ depending on the company, its systems and processes.
To solve this problem, let's take a look at the content supply chain.  This maps the entire process from the creation and management to the distribution of content within a company. 

###Our analysis approach for your individual challenges

In workshops, we identify your specific corporate and departmental goals in order to achieve concrete business value. For example: Which sales targets need to be achieved and which customer requirements cannot be met today or can only be met with difficulty?
After analysing your content supply chain, we focus on the results of the workshops to determine which measures are necessary to optimize existing processes and resolve bottlenecks and weaknesses. We also involve the departments involved and - if desired - their target customers, so that a holistic picture is created and effective product communication is guaranteed.

By using modern technologies, we enable a more targeted presentation of information that is precisely tailored to the needs and interests of your customers. Sales representatives are given the opportunity to select relevant content and thus create a customized experience for their customers.

###Added value for your sales strategy

Our goal is to increase the efficiency of your sales processes and sustainably increase customer satisfaction. By taking a personalized approach to product information and sales support, large B2B companies can build long-term relationships with their customers and strengthen their competitive advantage.

**If you are interested in optimizing your sales strategy and increasing customer satisfaction, we are here to help. Contact us today to learn more about our customized solutions for B2B sales.**

It's the challenge of B2B sales: how can product information be prepared in such a way that it benefits all user groups equally and makes customers happy? We have investigated this question.

Es ist die Herausforderung des B2B-Vertriebs: Wie lassen sich Produktinformationen so aufbereiten, dass sie allen Anwendergruppen gleichermaßen nutzen und Kunden glücklich machen? Wir sind der Frage nachgegangen.

Individualisierte Produktinformationen für unterschiedlichste Kundenbedürfnisse

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Individualized product information for a wide range of customer needs

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We are enthusiastic about the digital and have been so for more than 17 years. You can tell a lot about it, but nothing shows our commitment better than the success our customers have. Benefit from our experience with international brands from trade and industry. 

Trust is good, success better 

## Consultation is a top priority for us 
 
It is at the beginning of every collaboration and is an integral part of our projects. In dialogue with you and all stakeholders, we shed light on your digital business potential and define your goals. Our consultants provide impulses for new markets and technologies. They provide strategic and economic advice on the realisation of your business ideas and translate requirements into use cases ready for development. Depending on your needs, we provide you with the appropriate format: this ranges from a management summary to a backlog for a proof of value. 



- E-Business, Commerce & Omnichannel 
- Product Information Management (PIM) 
- Media Asset Management (MAM) 
- Business Transformation and Change Management

Business Consulting

## More performance for successful brands 
A good product and an appealing and well-functioning website form the basis for long-term success. Intelligent marketing is needed to reach your target group and generate both leads and stable customer relationships. An agile marketing strategy results from in-depth analyses of the market position as well as the touchpoints of your target group. communicode offers you a comprehensive all-inclusive package which aligns your marketing campaigns exactly to your needs and your economic objectives. 




- Consulting and development of digital brand strategies
- Conception and implementation of online marketing
- Advice on the technical implementation of marketing applications

Digital Marketing

## Customers recognise your brand by that certain something extra 
Today, the successful appearance of a brand in the digital space is not only about the product, but also about the interaction with the customer on different digital levels within the entire buying process. A harmonious appearance at all touchpoints with your brand is a basic requirement for recognition value. Essential to a compelling experience, however, is also the availability of the services offered, such as click and collect, customer-friendly returns management or social selling, which often interact across different channels. Valuable and customer-friendly services combined with personalisation make a digital experience a real competitive advantage.

- User Experience & Usability 
- Creative Services & Design 
- Brand Experience & Engagement 
- Application Design

Digital Experience

## The next generation of data-driven business solutions 
The intelligent linking of processes and technology is the charm of digital platforms. They harness data and information for a better experience for different target groups such as customers, employees and partners. In interdisciplinary and agile teams, we develop individual software solutions for industry and commerce with which digital assets, product information, content and marketing can be optimally organised and played out. In doing so, we use the technologies of our partners and develop powerful, interactive platforms from them. During conception and implementation, we focus on the individual use cases of your company and your objectives. End-to-end processes with relevant business value have priority, so that your digital transformation becomes measurable quickly. The comprehensive support from consulting to development and integration into your processes takes place in close coordination with you. 


- Commerce
- Product Information Management (PIM)
- Media Asset Management (MAM)
- Content Management and Portal Systems
- Marketing Automation


Digital Platforms

## Software is the engine of digital transformation 
The growth of the digital economy has led to consumers becoming very familiar with digital products and services. More and more money is being spent online and companies can only achieve competitive advantage in the digital space. The combination of digital services and physical products creates unique offerings that create new value and experiences. Business models with a focus on customer satisfaction will eventually focus on digital services, as people increasingly prefer digital experiences. For this, the right technology must be used intelligently to improve internal capabilities and customer experiences in a sustainable way. 

Digital solutions, by their very nature, require a high level of automation. The rate of change and smooth start-up of a software solution define the speed with which it can operate in the market. A deep integration of usually several systems and a multitude of applications within the customer experience go hand in hand with this. We are not talking about the simple use of software - the company is rather faced with the question of how relevant information and actors can be integrated into its own processes with the help of digital channels. 

At communicode, we focus on consulting and engineering solutions for process optimisation along the entire value chain in the company as well as the development of digital services, which enrich the client's portfolio with the help of additional digital components. 




- System Integration and Design
- Development and Operations
- Cloud Services and Hosting
- Service Management and Support